Institutional Development Services


Whitecap Consulting Maine brings social science and the best practices of public relations to the analysis of your organizational culture, market trends, and the change that you wish to create.


Strategic Planning

WCM can help you build the relationship that you need with the stakeholders upon whom your organization depends. From goals to objectives and strategies to tactics, WCM uses a nationally certified strategic planning process to identify and outline next steps for you.

Philanthropic Campaigns

You need the proper resources to carry out your mission, but how do you build donor support? From campaign planning to the writing of white papers, annual appeals, and multimedia campaign materials, Whitecap Consulting Maine can help you make your best case to prospective donors.

Public Relations

Is your good work not getting the visibility that it deserves? WCM can help you craft, pitch, and place stories in media outlets from newspapers to television to radio and magazines. Whitecap Consulting Maine founder Patricia Erikson holds an APR–a national certification in public relations– and has a successful track record of creating buzz.

Multimedia Communications

Markets are crowded with competitors and so all of your communications need to be integrated, deliver a positive user experience, and maximize your organization’s impact and reach. From social media to Search Engine Optimization (SEO) and from website content to email marketing, WCM considers the best solutions and can map out a plan for you.

Branding & Storytelling

Your brand is the story that projects your organization's identity and resonates with your clients. It needs to be unique, yet authentic. We identify and create content that can engage your customers and draw them into your story. From feature stories to e-newsletter content to multimedia scripting, we can help tell your story.


Whether you’re marketing to customers (B:C) or other businesses (B:B), you need promotional materials that persuade. How do you craft messages that drive a next action?